At Joyce Bonelli® Cosmetiques, we believe that beauty comes from within. Our luxurious, high-performance makeup and skincare products are designed to help you reveal your inner light.
Founded in 2015 by celebrity makeup artist Joyce Bonelli, our brand celebrates the beauty, strength, and spirit of women everywhere. Joyce’s passion for makeup artistry and commitment to excellence is infused into every one of our products.
Our Founder’s Story
Joyce Bonelli has been a trailblazer in the world of beauty since the early days of her acclaimed career. Known for her signature glowing, bronzed aesthetic and effortless, natural-looking makeup looks on A-list celebs like the Kardashian-Jenners,models like Miranda Kerr and Adriana Lima, and many more, Joyce is one of the most sought-after makeup artists in the industry.
Her work has graced the glossy pages of publications like Vogue, Harper’s Bazaar, Elle, Marie Claire, Cosmopolitan, Glamour, People, Billboard, Playboy, FHM, Maxim, and countless others. She’s worked behind-the-scenes at high-profile events like the Oscars, Emmys, Golden Globes, and more. Her artistry has been showcased around the world, from Los Angeles to Paris to Dubai. She’s collaborated with major beauty brands like Anastasia Beverly Hills and Sephora.
After years of gaining invaluable experience working with a diverse range of skin tones, textures, and needs, Joyce dreamed of creating her own brand of luxurious, high-performance makeup tailored to enhance each woman’s unique beauty. Joyce Bonelli® Cosmetiques was born out of Joyce’s desire to share her signature glowing aesthetic with women everywhere.
Our Philosophy
At Joyce Bonelli® Cosmetiques, our philosophy is simple: real beauty radiates from within. Our goal is to curate high-performance products that bring out each woman’s inner light and allow her authentic self to shine through.
We believe that makeup should be used to accentuate your best features, even out your complexion, and give you a lit-from-within glow—not to mask your natural beauty. Our products are specially formulated with care to look beautiful and natural.
Effortless beauty, elevated. We want you to look and feel your absolute best, whether you’re headed to the grocery store or a black-tie gala. Joyce Bonelli® Cosmetiques offers luxury cosmetics that transition seamlessly from day to night. Our multipurpose products make achieving a flawless, radiant complexion quick and easy.
At our core, we strive to:
- Enhance (not mask) your natural beauty
- Allow your authentic self to shine through
- Make you look and feel confident, beautiful, and radiant
- Simplify your routine with multifunctional products
- Offer luxurious makeup formulated with care
- Help you achieve an effortless glow
- Elevate your natural beauty from day to night
Our Product Philosophy
Joyce Bonelli® Cosmetiques products are specially formulated to deliver luxurious, high-performance beauty solutions that make you look and feel your very best.
We aim to create cosmetics that:
- Offer flawless coverage with a second-skin feel
- Provide longwear that lasts from day to night
- Brighten and even out skin tone
- Give an airbrushed, filtered soft-focus effect
- Help perfect and sculpt facial features
- Deliver a lit-from-within radiance
- Hydrate and nourish skin with caring ingredients
- Are multi-purpose and easy to use
- Allow for quick, beautiful makeup application
- Compliment all skin tones and types
- Are clean, non-toxic, and ethically made
We meticulously craft our formulas using only high-performing ingredients that benefit your skin. Our products are free of parabens, phthalates, mineral oil, and other harsh chemicals.
We aim for our cosmetics to feel ultra-luxurious in texture, application, and finish. Each product is thoughtfully designed with versatile usage in mind. Our goal is to offer professional-quality formulas that simplify your beauty routine and amplify your natural glow.
Our Development Process
Creating quality cosmetics that live up to Joyce Bonelli’s exacting standards is no easy feat. Each Joyce Bonelli® Cosmetiques product undergoes a rigorous development process before reaching your vanity.
Our talented team of product developers, chemists, and Joyce herself spend months testing, tweaking, and perfecting every detail before a new product is ready to launch.
Here’s a look at our process:
1. Concept Creation
The journey begins when Joyce dreams up a concept for a new product that fills a need or void she has recognized. She works closely with our product development team to ideate the formula, texture, colors, and more.
2. Research & Sourcing
Next, our team researches the finest ingredients on the market and sources premium actives, silicones, vitamins, and other components from around the world. We use cutting-edge skincare science to select only the best.
3. Formulation
Our chemists combine these elite ingredients into sophisticated formulas designed to deliver Joyce’s envisioned benefits. Many rounds of formulation adjustments are made to achieve perfection.
4. Assessment
Joyce rigorously tests each formula on herself and on models with diverse skin tones and types. She refines the formula again and again until every desired standard is met.
5. Finalization
Once a formula earns Joyce’s seal of approval, our labs finalize the specifications and place a minimum order with our ethical suppliers.
6. Launch
After months of development, the new product is finally ready to grace your makeup drawer! We cannot wait for you to experience the fruits of our meticulous labor.
This comprehensive process allows us to deliver cosmetics that meet Joyce Bonelli’s uncompromising standards of quality, luxury, and multi-functionality. We ensure that every detail is refined to perfection before launching.
Our Commitment to Clean Beauty
At Joyce Bonelli® Cosmetiques, we are committed to clean, conscious beauty. We formulate our products using safe, ethically sourced, skin-loving ingredients and without any harsh chemicals.
Here’s what you won’t find in our line:
- Parabens – Controversial preservatives linked to health concerns
- Phthalates – Plasticizers that can be potentially harmful
- Formaldehyde – A known carcinogen
- Mineral Oil – A cheap filler than can clog pores
- Coal Tar – A byproduct of coal with potential toxicity
- Hydroquinone – A skin-bleaching chemical that disrupts skin cell DNA
- Triclosan – An irritating antibacterial chemical
- Nanoparticles – Ultrasmall particles with unstudied effects
- Artificial Fragrance – A trigger for irritation and allergies
Instead, we thoughtfully select non-toxic, skin-loving ingredients like:
- Fruit Stem Cells – Plant stem cells that nourish skin
- Ceramides – Skin-identical lipids that strengthen the moisture barrier
- Antioxidants – Ingredients like vitamin C and CoQ10 that neutralize free radicals
- Peptides – Chains of amino acids that can smooth fine lines
- Hyaluronic Acid – The hero hydrator that plumps skin with moisture
- Probiotics – “Good” bacteria that support skin microbiome balance
- Botanical Oils & Extracts – Nutritious ingredients from plants
- Minerals – Pure mineral pigments that are non-irritating
We believe our makeup should nurture your skin, not expose it to questionable chemicals. You can feel confident using Joyce Bonelli® Cosmetiques clean cosmetics.
Our Standards of Quality
Joyce Bonelli® Cosmetiques proudly designs, formulates and manufactures our products in the USA. We oversee every step of the production process to guarantee the highest standards of quality.
We source premium ingredients that have been ethically and sustainably obtained. Our state-of-the-art labs follow Good Manufacturing Practices (GMP) and are ISO 22716 certified.
All our cosmetics undergo:
- Rigorous quality safety testing
- Stability testing under various conditions
- Performance testing on diverse skin types
- Sensory evaluation to optimize the user experience
- Meticulous inspection of texture, pigment dispersion, and packaging
- Review by Joyce Bonelli to ensure products meet her vision
We stand behind the quality of our line and believe you deserve the very best. Try our makeup risk-free!
Our Values
These core values guide every decision we make at Joyce Bonelli® Cosmetiques:
- Integrity – We operate ethically and thoughtfully in all we do.
- Excellence – We relentlessly pursue the highest standards of quality.
- Inclusivity – We celebrate the diverse beauty of all women.
- Creativity – We let artistry and innovation shine in our products.
- Positivity – We spread beauty, joy and confidence through our brand.
These values inspire and ground us as we work to uplift women everywhere with our line of luxury, high-performing cosmetics. We aim to make a difference!
Giving Back
In addition to bringing you quality makeup, Joyce Bonelli® Cosmetiques is committed to giving back. We aim to use our platform as a force for good.
A portion of proceeds from the brand helps support causes close to Joyce Bonelli’s heart, including:
- Women’s empowerment initiatives
- Organizations that help victims of domestic abuse
- LGBTQ+ advocacy groups
- Animal welfare charities including dog rescue
We believe beauty has the power to change lives. Our philanthropic efforts are an integral part of carrying out our mission as a brand.
Join The Joy Tribe
When you use Joyce Bonelli® Cosmetiques, you become part of an empowered community we affectionately call our “Joy Tribe.”
Members of the Joy Tribe are:
- Confident – They know their worth and unique beauty.
- Uplifting – They empower other women.
- Expressive – They embrace their authenticity and don’t conform.
- Creative – They’re bold, innovative rule-breakers.
- Driven – They persevere to achieve their dreams.
- Radiant – Their inner light shines bright.
We hope our products give you the tools to tap into your most confident, radiant self. Share your makeup looks and transformations with us on social media using #JoyTribe!
The Journey Continues
The Joyce Bonelli® Cosmetiques story is only just beginning. As we continue to spread beauty, joy and confidence with our line of luxury cosmetics, we hope you’ll join us on our journey.
We still have so many groundbreaking products and initiatives in the works. Stay tuned for new launches, must-have collaborations, philanthropic programs, and more!
From our founder Joyce to our talented team, we thank you for being a part of our Joy Tribe community. We can’t wait to continue uplifting and empowering women everywhere, one glowy makeup look at a time!